Best CRM Tools for Small Businesses (2025 Comparison)

Choosing the right CRM can significantly improve how your business manages leads, customers, and sales. In this guide, we compare the best CRM tools for small businesses to help you choose the right platform based on features, pricing, and ease of use.

Quick Comparison Table

CRM
Best For
Rating
Price
Key Features
HubSpot
Beginners & Marketing Teams
$59
Email Marketing, Automation, Pipelines
Zoho CRM
Small–Mid Businesses
$169
AI Assistant, Workflow Automation
Pipedrive
Sales Teams
$69
Visual Pipelines, Deal Tracking

Best CRM Tools for Small Businesses

HubSpot

For Marketing Teams

$59
/mon
Start Free Trial
Free Trial For 20 Days
  • Free plan available
  • Very beginner-friendly
  • Powerful marketing features
  • Advanced automation requires paid plan
save 58%

Zoho CRM

Growing businesses

$169
/mon
Start Free Trial
Free Trial For 20 Days
  • Affordable pricing
  • Strong automation tools
  • AI recommendations
  • Learning curve for new users

Pipedrive

For Sales Teams

$69
/mon
Start Free Trial
Free Trial For 20 Days
  • Very visual and easy to use
  • Excellent dashboard
  • Great for sales focus
  • Limited marketing tools

Final Verdict

If you are just starting, HubSpot CRM is the easiest and most complete platform.
If budget is your priority, choose Zoho CRM.
If your team is sales-focused, Pipedrive is a great fit.

FAQs

HubSpot is the best option due to its free plan and ease of use.

Zoho CRM offers great value at lower pricing.

Pipedrive is highly optimized for pipeline selling.

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